There are so many different types of blogs today from foodie blogs to health and beauty, but when you think of a really great blog, what comes to mind? For me, it’s variety. Zoe Sugg, 28 year old Youtuber, author, and blogger hits all of the well-rounded variety content that I’m talking about. From beauty to lifestyle, gaming, nutrition, travel, and fashion, Zoella really hits the nail on the head for all of the subjects. The best part of her blog is that it feels like less like a bunch of well structured articles written by a professional than it is a look into her personal life and tips on how to achieve a lifestyle that you crave. From the way she markets her brand to the functionality of the layout of her blog, it truly is the perfect blend of blogging content and interactive, personable content.
Zoe has a real way with wording her blog posts that really resonates with her readers and fans that is easy to relate to and connect with. Her posts are nothing short of interesting, and no matter what your interests are, you are sure to find something that you will truly enjoy reading about. This doesn’t exclude her more personal blog posts about her life and the inside look she gives us. She also talks about a lot of subjects that most bloggers are too scared to make personally, therefor get turned into advice columns on how to deal with the heavy subject rather than just an outward admittance of dealing with them themselves. For example, in 2016, Zoe wrote a blog post called ‘Anxiety – The Update‘ where she shared about her struggles with her emotional illnesses and how she feels about them. Instead of being ashamed of her illness, Zoella decides instead to elaborate on the possibilities of what has caused this illness and how she has personally lived with it. This is something that a lot of readers can relate to and is something that may have touched some readers in a way that they can be more confident of not being judged or humiliated for their feelings since a role model with so many people watching her can put it out in the open so bluntly and willingly. To me, connecting with your audience on such a deep, personal level is the best way you can grow your blog’s audience truthfully and honestly.
Which brings me to my next point — let’s talk about Zoella’s marketing. On top of her blog, Zoella is on many platforms. This is including but not limited to Youtube, Facebook, Instagram, Twitter, Snapchat, and all of the other social media and content sharing platforms that are crucial to today’s blogging world. Along with her blog and most popular of all content sharing sites, her Youtube, Zoella has written more than 4 books involving her brand, has her own beauty line, and collaborates with many other content creators and celebrities such as Alfie Days, Liza Koshy, Tyler Oakley, Bethany Mota, Joey Graceffa, Miranda Sings, Jenna Marbles, Shane Dawson, and Tanya Burr just to name a few. The importance of collaborating with other content creators, especially ones that are in the same realm content wise with you is so important today as a creator. The more you are able to get your content trending with what readers or viewers want to see, the more exposure and recognition you are going to get as a creator. In a world where the it is so easy to jump on the internet and create a blog, it’s important to stand out and make those important, long-lasting connections with people who are going to support you and share experiences with you so that you can make great, popular, and quality content.