There are millions of blogs out there now that everyone has a voice. This is great overall and really leads to the democratization of content and people with very niche interests being served.

Fashion – particularly men’s fashion – is not a niche topic by any means. And there are many, many people covering the beat. But Sal from brings such a unique, funny take to the world that his blog is well worth the read.

guy's grooming guide homepage

Sal’s blog has a great sense of humor and a “hey dude” type of flair

The Design

I always start out by reviewing the design of a particular blog, but this is definitely not the strong suit of the Guy’s Grooming Guide. It’s a functional design, pretty easy to parse and use, but definitely is not pretty.

The pictures and graphics are a bit amateurish (to put it kindly) but they’re certainly eye-catching and grab attention when shared on social media. In his various product review pages (example) it’s fairly easy to tell which product he likes the best and to find the information that you need.

The Content

The content, on the other hand, is top notch. Sal has such a down-to-earth sense of humor and “tells it like it is” from his experiences in the trenches as a barber. Reading his articles are like having your best guy friend tell you about what’s the truth in the men’s fashion world and what’s a load of B.S.

The writing is vivid, uses lots of sense imagery (great descriptions of color, texture, and smell), and draws you in. The information Sal provides about each product and each technique is very practical and very actionable for putting to use in your day-to-day life.

The Author

guy's grooming guide about

Hairstyling advice from a bald guy!

As he describes on his about page, Sal is a career barber. This is such a huge benefit for the blog because the advice you’re able to get from someone working daily in the trenches of the beauty and fashion industry is so much more valuable. The topics on the site seem to come directly out of his shop and address common questions and concerns among guys the world over. As a professional he also reviews some of the high end equipment that he uses for that purpose.

Sal answers all these questions in a cheeky, confident manner that builds a deep relationship and trust with the reader. He seems very approachable — and like someone you would trust with your whole head of hair in his hands!

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